Mohawk Names Stoneridge Flooring Design Floorscapes Regional Retailer of the Year
Melissa Stocks 678-499-8881
MOHAWK NAMES STONERIDGE FLOORING DESIGN
FLOORSCAPES REGIONAL RETAILER OF THE YEAR
CALHOUN, Ga. March 27, 2017—Stoneridge Flooring Design in Nixa, Mo. has won Mohawk’s 2016 Floorscapes Regional Retailer of the Year Award, which recognizes the top-performing retailers in the company’s Floorscapes Aligned Retailer program.
Mike Vaughn and Dave Beebe, owners of Stoneridge Flooring Design, were recognized at Mohawk’s 2017 Solutions Convention in Dallas, Tx.
“Stoneridge Flooring Design was founded in 2008, and in just a short time, Mike and Dave have built a best-in-class retail flooring business,” said Karen Mendelsohn, senior vice president of marketing at Mohawk. “Stoneridge Flooring Design is committed to offering quality flooring with superior customer service. It is the diligent mission of this company to recognize, define and fulfill the needs of its customers and to combine those needs with the vision to create a floor covering experience that goes beyond the scope of customer experience.”
At the end of the day, people buy from people, regardless of how they research, Mendelsohn said. “Stoneridge Flooring Design ‘gets it’—from the way it invests in staff, to how it lays out its showroom to its commitment to an enhanced digital presence. While in a small community where ‘word of mouth’ is critical, Stoneridge Flooring Design also understands that in today’s world, word of mouth also happens online.”
Stoneridge Flooring Design is expanding its online reach and relevance through aligned program tools such as web services, Facebook and Yelp to attract younger consumers in the market for their first significant flooring purchase.
Stoneridge Flooring Design showrooms are designed to display the industry’s leading products first, products like SmartStrand® Silk and now Smartstrand® Silk Reserve and SolidTech®. “Mike and Dave along with Eric Metz, the general manager, utilize our merchandising extensively and always lead with Mohawk’s differentiated features and benefits,” said Mendelsohn. “They recognize the value of Mohawk as their partner and leverage that relationship against their competition to close sales.”
Mohawk uses various criteria to identify its Regional Retailers of the Year. Primarily, the company looks for retail stores that are true ambassadors of the Floorscapes program and demonstrate an ongoing commitment to training, store standards, brand building, merchandising, installation ideas and community involvement.
Stoneridge Flooring Design is a proud member of the Home Builders Association of Greater Springfield. The HBA is a professional trade association whose members are committed to ethical business practices, the highest construction standards, the education of our members and the community, and serve as the political voice of the industry.
“We are honored to recognize Stoneridge Flooring Design as a 2016 Floorscapes Regional Retailer of the Year. Stoneridge Floor Design’s commitment to the Floorscapes program and to its local community is inspiring and worthy of recognition,” Mendelsohn said.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
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Choosing the Right Tile Pattern
If you think about it, you might notice that your floor is the most-used product in your home. With this in mind, you see how important it is to take the appropriate amount of time when deciding how to floor a new home or how to re-floor an existing one. Whether you choose to go with wood, tile, stone, or linoleum, you’ll want to mull over the amount of options you have at your disposal.
Let’s look at tile. There are a variety of different tile layouts available, so taking the time to see which layout reflects both you and your home’s personality will be extremely beneficial down the road. Here are some examples of different patterns of tile available.
The first type of layout is probably the most recognizable to the average homeowner—the grid. Although the size of each square doesn’t particularly matter, a grid design is distinguished by the even spacing between each square of tile. The grid layout is very popular for homeowners who want a very cost-effective approach to tile. It’s extremely easy to measure and extra waste is almost never a concern. Traditionally, grid tile isn’t designed to stand-out, but by using different, contrasting colors, a homeowner can very easily make this layout of tile the centerpiece to any room.
A slight variation of the grid layout is the offset layout. While the offset layout is also not as difficult to lay as other layouts (we’ll get there in a minute), the offsetting of tile squares or rectangles can easily increase the “wow” factor of your room. Offset layout is achieved by centering a piece of tile above and below the connecting “line” of two adjacent tiles. The effects, as you can see, can be staggering and breath-taking.
Our next layout, the harlequin, is a fun twist on the simple grid pattern. Just take the grid, then turn the whole pattern 45˚ diagonally to the wall. The harlequin layout is an excellent way to accentuate the beauty of your home, all the way from the ceilings to the floor. In a way, the harlequin layout could be translated to art. This pattern even creates an illusion that the room is bigger than it actually is. Consider using this layout in a main foyer or kitchen/dining room.
The herringbone layout is slowly gaining traction in homes nowadays, and you can probably see why. This beautiful pattern is constructed by lining up adjacent tiles 45˚ to a wall, similar to how the harlequin is set. This pattern, if chosen, can almost add a whole new dimension to a room—a 3-D effect, if you will.
All of these patterns can add a personal touch to your floor and personality to your home. Other patterns are available, including chevron, basket weave, and many more! If these pictures have inspired you, navigate over to our online catalog to get the creative juices flowing! If you’re thinking about tiling (or re-tiling) a floor in your home, we’d love to hear about your ideas. Contact us today and set up a consultation visit.
2017 Flooring Trends
When it comes to home design, each choice seems crucial – each a factor in setting the tone for your home. If you’re purchasing a new home or planning to renovate – start with the floor up (get it?) – and consider some upcoming flooring trends for 2017.
We know you like to pave your own path – and have a look that’s all your own. Getting an idea of upcoming styles can give you an excellent starting point for a direction you may like to take.
Carpet: It makes a room cozy and inviting. It comes in many different styles and textures - with additional features as well (such as being stain-resistant, water-repellent, antimicrobial, and more). Carpet also helps with insulation and noise absorption. For 2017, look for carpet with plenty of visible and tangible texture (largely cut and loop style). Select a luxurious look and feel - with the added functionality of easy maintenance. Don’t forget to select the texture best suited to each room of use. View our guide here.
Hardwood: When it comes to rich color and character, no other flooring compares to hardwood. It’s also difficult for any other flooring type to match hardwood’s life expectancy. In 2017, the expected trend in hardwood leans toward gray or white-washed woods, wide planks, and/or warm colors. If your goal is to make a cozy room look more spacious – definitely go with the lighter options and wide planks – while the opposite direction will create a warmer, more traditional setting in a larger space. More and more discerning buyers are also seeking out hardwood made in the U.S. and are opting for a more natural wood look.
Ceramic Tile: Ceramic tile used to be a fairly limited option, but that’s no longer the case. Stoneridge provides tile in all colors, shapes, sizes and textures, including glazed ceramic, porcelain, glass, quarry, and natural stone. Imported tile is also available. What’s new for tile? 2017 trends toward larger (up to around four feet by four feet), thin tiles that mimic the look of hardwood, brick, fabric, or even marble, with unique styles like metallic emerging.
Laminate: It’s highly durable, low-maintenance, and beautifully imitates the look of wood and stone. Even better? Laminate typically costs less than other flooring options and lasts longer. If you’re considering laminate, look for highly authentic replications of hardwood that have that lavish feel.
Need even more inspiration? View our room-by-room image gallery.
Hardwood Flooring: Light or Dark?
When it comes to hardwood flooring, do you prefer dark or light wood? If you’re considering home renovations, odds are you’ve asked yourself that very question. While it’s a difficult decision, the color you choose is a big one that determines the entire vibe of your home/room. What are some differences and maintenance requirements for both? Using one of America’s most beloved beverages- coffee- we’ll compare the differences! Trust us, this comparison will make sense!
Dark wood floors are classic and come in a variety of different color variations. Think of dark hardwood like coffee: some are a true dark wood like hickory- hello black coffee- while some are the perfect blend of dark and lighter wood like walnut- a splash of cream. No matter your personal style, dark wood flooring can look glamorous against any colored wall or baseboard. Matching furniture to dark wood flooring is a little tricky because you want to make sure you have a balance of lighter tones so the space doesn’t appear too dark and closed off. Much like a stain caused by dark coffee is more noticeable than lighter coffee stains, dust, crumbs and scratches are more visible on dark wood versus light wood flooring. While dark wood flooring does require more regular maintenance, there are cleaning products that make it easier to maintain this classic style of flooring. And of course, our flooring experts at Stoneridge are happy to help you care for your dark wood flooring!
Light wood flooring is for the modern and rustic home enthusiast. It’s easy to understand why with its versatility in matching a variety of décor and easy maintenance. Think of light wood flooring as coffee with creamer: the more creamer to add to your coffee, the brighter the color like mahogany or oak flooring. Light wood flooring can make a small room appear larger and can brighten your space, making it the ideal choice for small rooms and homes. Light hardwood floors usually show less dirt and scratches than dark wood floors, making them perfect for homes that have pets and/or little ones.
Whether your style is classic, modern or a mixture of the two, Stoneridge Flooring Design has the perfect hardwood flooring to complement your home! Visit any of our 3 locations in Nixa, Branson and Branson West or contact us today. Also, feel free to browse our online catalog to see the different flooring options we have available. We’d love to help you decide which wood flooring is best for your home!
Beware Shower DIY-ing
It’s cheaper. It’s easier. It’ll get done faster. These are just a few of the reasons why homeowners think they should install a tile shower themselves instead of hiring a professional. You may be saying these reasons to yourself in the beginning, but what happens when you get half way through the project, only to realize you missed a step and now you have to start over and buy more material?
We hope this doesn’t happen to you, but if it does, there goes your “cheaper, easier, faster” theory. How do you know you’ve bought the right material, and even the right amount of material? Do you have to cut the tile yourself? Do you have a tile saw? Not many people just have one of those lying around, and even if they do, cutting tile can be dangerous. You need the right shoes, the proper clothing, gloves, goggles, and so on. Still think it’s easier? And cheaper if you had to buy all the stuff just to cut the tile? While we don’t want to scare you, we do want to make sure homeowners are educated on all of the things that go into tiling a shower and the potential dangers and mistakes that DIYers make.
One of the main mistakes DIYers make when tiling a shower is not waterproofing correctly. The grout, tile, backer board, and more all need to be properly waterproofed when tiling a shower. If this is not done right, many problems can arise – mold, damaged tiles, and infestation of termites and carpenter ants from the trapped moisture just to name a few. The shower membrane and shower pan also need to be installed properly. Did you also know there’s a difference between waterproofing and moistureproofing? While there are countless how-to articles and videos online, there are also countless versions. You could watch 10 different videos and learn 10 different techniques. How do you know which one to trust? You don’t, and that’s the problem.
Whether you’re contemplating a bathroom makeover or knee deep in the remodel, call the experts at Stoneridge and we’ll help you through the tiling process and make sure your new shower comes out beautiful and functional. You can also view our online tile catalog and browse our photo gallery for inspiration.